LinkedIn Advertising Masterclass

LinkedIn Advertising Masterclass by APIDM is a self-paced learning program offered with a certification. Follow the LinkedIn tutorial series in 3 hours and get certified as a competent LinkedIn Advertising professional.

LinkedIn today is the number 1 professional social networking site globally, with over 750 million users worldwide. So if you want to advertise targeting professionals and business owners while they are in their professional mood, LinkedIn is the platform to do that, and this is the proper step-by-step tutorial for you to learn it. LinkedIn probably is the best social network for B2B selling and B2B lead generation. And of course, it is the number 1 platform to attract the best talent to your job vacancies if you are a recruiter.

This LinkedIn Advertising certification course is developed to give you a headstart in using this platform to promote your business. The self-paced tutorial video series is structured into six modules and is well organized. Even a complete beginner will learn the most fundamental features of the LinkedIn advertising platform and the most advanced ones.

At the completion of the course, you will

Course Outline

# Topic Description Time in Minutes
01 Introduction Getting to know the history of LinkedIn as a social networking site and understanding how LinkedIn Ads evolved. 15 Minutes
02 Getting Started With LinkedIn Ads Understanding the features of the LinkedIn Ads platform and its uses. In this module, you will get a comprehensive understanding of how the LinkedIn Ads platform is structured and compares against much more familiar digital ad platforms like Google Ads and Facebook Ads. 15 Minutes
03 Creating Your First LinkedIn Campaign This module will cover a step by step guide to creating a paid advertising campaign using the LinkedIn Ads platform. We will detail structuring a campaign, selecting objectives for campaigns, picking the right audience and setting up the ad creative to get maximum performance. 45 Minutes
04 Matched Audiences There are several Matched Audience types that you can use to enhance the effectiveness of your LinkedIn Ads. In this module, we will detail each of the Matched Audience types available when setting up a LinkedIn Ads campaign. 15 Minutes
05 Ad Creative Types Available on LinkedIn Selecting the right ad creative type is crucial when achieving the expected results from your LinkedIn Advertising campaign. In this module, we will guide you on the different ad creative types available on LinkedIn Ads and the best creative type to use to achieve different objectives. 10 Minutes
06 Other LinkedIn Ad Account Assets LinkedIn Advertising comes with an advanced tracking tool to optimize your campaign performance. In this module, we will go into details of the LinkedIn Insights Tag and use Insight Tag's data to create custom audiences and re-targeting. 15 Minutes
07 LinkedIn Lead Generation Ads If you are into B2B selling, LinkedIn can be the best platform for your lead generation activities. This module will teach you how to use LinkedIn Lead Generation ads effectively to generate quality leads for your business. 10 Minutes
08 LinkedIn Job Posting Ads LinkedIn is the largest social network of professionals. This makes LinkedIn the best platform for recruiters to search for job candidates. This module covers the use of the LinkedIn Ads platform to run job posting ads to attract the most qualified candidates for a job vacancy. 10 Minutes

This program is a self-paced learning program. All the lessons are accessible for you as soon as you enrol for the course. After that, you can complete the studies at your own pace, do practical hands-on experiments while following the lessons, and come back to do revisions at any time.

We recommend using a Desktop or Laptop device to get the maximum learning experience, even though a tablet or a mobile device will support our learning management system.

Comprehensive MCQ exam consists of 25 questions to be answered in 45 minutes.

Those who score above 60% will obtain a Credly Digital Credential badge issued by APIDM to showcase their proficiency in LinkedIn Advertising.

Upon the successful completion of the LinkedIn Advertising Masterclass, you will receive an e-certificate with a blockchain-enabled digital badge which is shareable on your social profiles including LinkedIn.


Amitha Amarasinghe
Co-founder / Chief Executive Officer - APIDM

A Digital Marketing professional with over 15 years of experience, Amitha is one of the earliest adopters to the digital transformation wave in the profession of marketing. He is one of the most experienced digital strategists in Sri Lanka, and spearheaded digital strategy for some leading local and multinational brands.

He started his career in digital marketing in 2004, at a time when the topic of digital marketing wasn’t mainstream among the marketing fraternity in Sri Lanka. He joined a Colombo-based online travel agency (, catering to European travelers, as an eCommerce executive and held the position of eCommerce manager when he finished his six-year tenure with the company.

In 2010, Amitha joined the global advertising giant Ogilvy as the head of [email protected], a new business unit specializing in digital advertising. Under his leadership, [email protected] grew into being the pioneering digital agency in Sri Lanka serving many local and multinational companies. He is a visiting lecturer at the University of Sri Jayewardenepura on the subject of Digital Marketing, and he is the lead trainer at the Asia Pacific Institute of Digital Marketing (APIDM). He has addressed many forums in Digital Marketing
and technology field held in Colombo, Mumbai, and Cambodia. Amitha obtained his bachelor’s degree in Marketing from the University of Sri Jayewardenepura and obtained a Master of Business Administration degree from the Postgraduate Institute of Management at the same university.